We find that researchers still often do not fully make use of the method's capabilities, sometimes even misapplying it. Our results reveal several problematic aspects of PLS-SEM use in strategic management research, but also substantiate some improvement over time. This article analyzes the use of PLS-SEM in thirty-seven studies that have been published in eight leading management journals for dozens of relevant criteria, including reasons for using PLS-SEM, data characteristics, model characteristics, model evaluation and reporting. Even though partial least squares structural equation modeling (PLS-SEM) is frequently used for studies in strategic management, this kind of assessment has only been conducted by Hulland (1999) for four studies and a limited number of criteria. Every discipline needs to frequently review the use of multivariate analysis methods to ensure rigorous research and publications.
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